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stores among consumers. This practice in the promotional methods of
e-marketplace platforms contributes to inequality.

5) Stores with No Tax Registration

Many e-marketplace platforms overlook these issues because

of the lack of legal requirements for e-commerce registration leading to

significant challenges. If monitoring all shops closely, they are at risk for
consumer fraud and retroactive tax collection.

6) Consumer Protection

Trading products through an e-marketplace platform involves

online product transactions where consumers are unable to physically
inspect the product before making a purchase and payment. Purchasers

rely solely on reading the product details and viewing the images
provided by the store. Consequently, it is quite common for consumers

to become victims of deceptive practices by the store. Such deceptive
practices can include delivering products that do not match the images

or details provided by the store, providing counterfeit or illegal products,
and falsifying information and images to make consumers believe they

are purchasing authentic and copyrighted products. Furthermore, there
are cases where mistakes occur on the part of the store, resulting in

issues with the delivered products. These issues can range from stores
providing defective products and damaged items to stores delivering