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allows e-marketplace platforms and service providers to increase their

market dominance in the broader system, leaving the rest at a distinct
disadvantage.

In summary, the continuous growth of e-marketplace platforms
has led to the integration of businesses throughout the entire e-commerce

system in Thailand. While this has led to opportunities for growth and
innovation, it has also raised concerns about the market dominance of

platform service companies and its impact on other businesses in the
system.

2) Expansion of Foreign Stores and Market Share of Foreign
Products

The substantial number of shops owned by foreigners places
Thai shops at a competitive disadvantage in terms of pricing and product

varieties, especially products with similar or identical characteristics. While
benefiting consumers by offering lower prices, inherent disadvantages

place on Thai shops in competing with foreign-owned ones. Additionally,
foreign-owned shops utilize Thai accounts on e-marketplace platforms.

Some Thai shops import products, particularly from China, but the
dominance of foreign products in popular e-marketplace platforms like

Shopee, Lazada, JD Central goes further. Consequently, this situation
directly impacts Thai product manufacturers, who produce goods locally.