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128 การศึกษาการป้องกันวิกฤตสังคมในอนาคต

1) Variety and Availability of Product: The platform maintains diverse
and reliable product options to ensure consumer satisfaction and trust.

2) Support for Small Entrepreneurs: The importance of
e-marketplace platforms is recognized in providing opportunities for

small entrepreneurs in the country to thrive.

3) Law Enforcement: The law is vigorously enforced to investigate,
track, and prosecute those who commit crimes within the e-commerce
system to deter offenders and uphold fairness.

4) Support for Law-Abiding Merchants: Merchants who adhere to
the law are supported and earn incentives from the government sector,

platform service companies, and consumers.

5) Protection of Domestic Products and Entrepreneurs: Measures
are implemented to protect products manufactured in the country and

the interests of Thai entrepreneurs.

By focusing on these key points with a regulatory framework,

lawful and ethical conduct within e-marketplace platforms is encouraged
to ensure a fair and sustainable trading environment for all parties.