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146 การศึกษาการป้องกันวิกฤตสังคมในอนาคต

4.2 Communication during the COVID-19 Outbreak

Communication Problems during the COVID-19 Outbreak

During the outbreak of COVID-19 in Thailand in January 2020,
there was a influx of information including news reports, current situation

updates, government measures, and guidelines on how to protect oneself
from the virus. New information constantly emerged, particularly regarding

previously unknown strains of the virus. This information consisted of
a mixture of facts, opinions, disinformation, fake information, and

information produced with malicious intentions. Receiving the information
was unavoidable. When considering the information circulated in society

during the COVID-19 outbreak in Thailand, several points became evident.

(1) Misinformation was widely shared by both groups of people

who believe it to be true and are unaware that it is misinformation.
One examples of misinformation was the claim that vaccines contained

meat that was forbidden to some because of religious principles.
News from hospitals nationwide stated that individuals who consumed

rice whisky were not infected with COVID-19. Content producers
intentionally misled recipients of the message, but the majority of those

who forwarded such news content did not have malicious intent to harm
the recipients.