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Community Tourism

1. External environment factors comprise of 1) policies and measures on promotion,

promoting community enterprise in driving grassroot economy and policy on community
tourism; 2) supporting agencies such as Community Development Department, Department of

Industry Promotion, Bank for Agriculture and Agriculture, Local Administrative Organization
(LAO), private agencies; 3) Education institutes have roles in providing knowledge, research and

community data studies, and creating databases; 4) community tourism trend and community
livelihood.

2. Internal factors comprise of 1) community capital, cultural capital, community

livelihood, natural resources and environment capital; 2) community leaders have roles in

driving forward the community, act as knowledge provider and providing sacrifice, have creative
ideas and positive visionary; 3) community networking, collaborative networking in community

activities, activity expansion, activity development; 4) activity development, product
development through local wisdom, community culture and community resources.

3. Operation procedures comprise of 1) accessing production factors, availability of

natural resources, culture capital, livelihood capital and human resources capital, local expert;
2) creating community knowledge, supporting and promoting knowledge on community

tourism, servicing, homestay, tourism activities and local capital-based community products,

2) community product, goods production, tourism activities, community learning sources,
information publication and learning and sharing.

4. Operation outcomes comprise of 1) increase in household income due to

community activities and community products; 2) strong community economy, gaining income,
saving money, and availability of capitals; 3) relationship of community members regarding

public activities, groupings, role distribution, help and support, and love toward one’s
hometown; 4) community enterprise, savings, and community welfare fund.

Community Industry

1. External environment factors comprise 1) policies and measures on promotion,

development of capabilities to compete in knowledge-based industry, creativity and local

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