Page 18 - b29416_Fulltext

agriculture, community tourism, community industry, comprise of external environment

factors, internal environment factors, operation procedures and operation outcomes. The
questionnaires are collected from 24 groups in 8 provinces including Lamphun, Pitsanulok,

Loei, Saraburi, Suphanburi, Phattalung and Nakhon Si Thammarat ; 2) Extracting group lessons

in community, study the grassroot economic development works on processed agriculture,
community tourism, community industry. The extraction is from group discussions of 12 groups

in 4 provinces including Lamphun, Loei, Saraburi and Nakhon Si Thammarat. The research
outcome is as follows:

1. Research outcome on opinions on sustainable grassroot economic development policy

Research outcome on data collection using questionnaires on external environmental factors,

internal factors, operation procedures and operation outcome can be summarize as follows:

1) External environment factors that affect overall group success on 1) culture. This

includes community knowledge, community wisdom and community expert promotion as well

as identity-based community product development promotion that affect group operations;
2) current events such as stimulating the economy by new form of activities including organic

market, preservation market, retro market, community tourism, vocational promotion,
environmental promotion, product/innovation development promotion, online market

promotion, business knowledge promotion, administration, production, marketing and

accounting system.

2) Internal factors that affect the success of the group’s operation on 1) group leaders

with knowledge, understanding and competency in group development; 2) In communities,

there are “community capital” that promotes group development including natural resources/
local materials, cultures and traditions and local knowledge, local wisdom, community

experts.

3) Operation procedures including 1) groups have operation procedures on
communication, building sustainable knowledge such as branding, making goods and products

memorable; 2) operation procedures on community knowledge and knowledge promotion for

the benefits of further development such as accumulating knowledge, using knowledge for

(๑๖)