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such as natural resources, community raw materials and cultures and tradition and groups with
administration and development skills and further developing the group.
3) Operation procedures comprise of communication to create sustainable awareness
including branding, making goods and products memorable, marketing, searching marketing
channels and administration, operation planning.
4) Operational outcome comprises of household with more income, better household
relationship, income distribution in the community and community members are content.
5) Operations that affect the groups’ operation outcomes comprise of building
community knowledge and promoting knowledge for utilization and communication for
sustainable awareness.
Community Tourism
1) External environment factors comprises of 1) legal including promotion and support
on the groups’ operation and providing knowledge and understanding on community
enterprise from the public sector; 2) politics including development and promotion policy from
public sector, development and promotion policy from public sector that support the creation
of groups’ network and strength; 3) social including promotion and support on the groups’
operations on research and innovation development; 4) culture including promotion of
community knowledge, local wisdom and local expert; and 5) current events including
environmental promotion, promoting vocational skills, stimulating the economy by new form
of activities including organic market, preservation market, retro market, community tourism.
2) Internal factors comprise of creating community capital to promote groups’
development such as natural resources, local raw materials, cultures and tradition, knowledge
and wisdom, local experts and knowledgeable group leaders, ability to develop groups.
3) Operation procedures comprise of communication to create sustainable awareness
including branding, making goods and products memorable, marketing, searching marketing
channels and administration, operation planning.
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