Page 22 - b29416_Fulltext

communication that enables sustainable awareness (i.e. branding, making goods and products

memorable), administration (i.e. operation planning).

3. Research outcome on opinions on sustainable grassroot economic development
policy through lesson extraction from groups in a community working on grassroots

economic development on processed agriculture, community tourism, community
industry as follows:

Processed Agriculture

1. External environment factors comprise of 1) Policies and measures on promoting

community enterprise to drive grassroot economy and supporting and accessing capital
sources; 2) public sector agencies (ex. Community Development Department, provincial

industry offices, provincial commercial offices, Food and Drug Administration (FDA)) providing
support on goods standard and product development, marketing, community product

distribution and research and development; 3) technology has a role in online public relations

and online marketing.

2. Internal factors comprise of 1) community capitals such as cultural capital, local

natural resources capital; 2) community leaders have roles in group administration; 3)

community networking, groupings within the community with specific roles of exchanging
knowledge as well as production and marketing collaboration; 4) development of activities,

having knowledge and skill in product development, learning and transfer of knowledge to the
community.

3. Operation procedures comprise of 1) accessing production factors, availability of

local resources, raw materials and workforce; 2) receiving knowledge, local wisdom,
community learning process and knowledge promotion from external agencies to enable

product development and innovation; 4) administration, coordination, public relations,

marketing, branding, goods trade center, learning enter.

4. Operation outcomes comprise of 1) creating jobs and occupations, creating income
for community members; 2) strong community economy, income-based capital and savings,

community working capital, help and support within the community.

(๒๐)