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                         Political  podcasts  in  Thailand  have  set  a  record  in  Laos  ( The  Power  Game  ) ,

                  demonstrating that Thai podcasts are popular outside the country as well.   The disadvantage
                  of Thai-language podcasts is that they limit the listener base due to language barriers.


                         Thai podcasters have restrictions in their shows’ content. For example, when the Thai

                  government declared a serious emergency situation on October 15, 2020, the podcasters

                  carefully organized their shows to inform their listeners. This clearly illustrates that Thai media
                  enjoys a lesser degree of freedom compared to the United States and the United Kingdom.



                         Thai political podcast listeners choose to listen to shows they are interested in; in other
                  words, they tend to agree with the podcaster's opinion.   There were no negative comments

                  about shows hosted by political veterans.


                         To sum up, political podcasts are considered to be popular in these countries and are

                  likely to grow in terms of the number of shows and the listener base. Podcasts act as a means

                  for expanding the consumer base for media organizations, a channel for political campaigning,
                  and a platform for introducing academic research, scholars, and educational institutions and

                  organizations.
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