Page 13 - 30422_Fulltext

| 4

Executive Summary

A podcast is a new form of media that provides contents in the form of audio talks
accessible through the internet. At present, podcasts are used as part of political

communication by the media and educational organizations, including academics, politicians,

and the public.

Fake news is currently a major problem with significant political impact affecting all
forms of news media. For instance, spreading incorrect information may alter people’ s

decisions during election time. Additional ethical issues include the use of dark net for financial

crimes, sex crimes, and drug-related crimes. Another problem that arises through online
communication is cyberbullying, which has a direct psychological impact on the victims.

Moreover, an excess information may negatively impact mental health.

The emergence of podcasts enables individuals to act as a platform and transmit

information to recipients worldwide. It’s affordability has resulted in a significant increase in
the number of episodes, shows, and available podcasts today.

Certain startups also provide podcasts. The podcast business has grown so much so
that many of the podcast companies in the United States have a high demand for acquisition.

Development of podcasts led to the advent of political podcasts. This research
analyzes political podcasts in the United States, the United Kingdom, and Thailand. Political

podcasts will be categorized based on the organizers – media organizations, educational

organizations, academics, and politicians. The results showed that the major media
organizations created podcasts as part of their expanding consumer base because political

podcasts are often popular with podcast listeners.

Political podcasts are diverse. A podcast show can be hosted solely by one podcaster

or jointly by two or more podcasters. Many political podcasts often include invited guests who
are experts on a wide range of global political and societal issues from around the world, with

some shows focusing on domestic politics.