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66 ENHANCING ELECTIONS AS INSTRUMENTS OF DEMOCRACY IN THE ASEAN REGION

2004 2010 2016

Balanced Scorecard Dimensions
• Despite general

public distrust, high
voter enthusiasm due
to the novelty of AES
was a major success
factor.

Lack of an effective Voter COMELEC established Increase in organized
Education campaign more productive media Candidate Forums
• Lack of guidance partnerships for Voter • Three presidential
and materials from Education and informa- debates and one
COMELEC. tion dissemination VP debate were
• Lack of funding for • Due to merged s u c ce s s f u l l y
Candidate Forums. functions of the Public co-organized by

Relations and Voter COMELEC with
Education Departments, targeted media
COMELEC was able to partners (GMA 7,
enlist print, broadcast, TV 5, and ABS-CBN
and local and online for the presidential
media in Voter debates and CNN
Education and AES Philippines for the

information dissemi- VP debate).
nation (e.g. proper • Online news media
shading of ballots via outfit, Rappler, and
“Bilog na Hugis Itlog” partner universities
campaign advertise- (AMA University,
ment). University of the
Philippines-Diliman,
and Polytechnic
University of the