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Abstract






                              This research aimed to study the political climate and behavior of persons
                       involved in the 2020 election of the council members and chief executive officer (CEO)
                       of the Khon Kaen Provincial Administrative Organization (PAO). The authors employed
                       a holistic single case study design and data were collected by analyses of related
                       documents, interviews, and a province-wide survey.  Key findings are as follows. Khon

                       Kaen was the province with the most candidates for the 2020 PAO elections: there
                       were 177 candidates for the council members and ten candidates for the CEO. Most
                       of the candidates were not explicitly affiliated with any national political party. A

                       different approach to campaigning from previous PAO elections was the use of social
                       media platforms. Still, it was found that traditional methods—e.g., staging campaign
                       speeches,  knocking  on  doors,  distributing  leaflets  and  brochures,  advertising  on
                       billboards, etc.—were still employed by most of the candidates. The voter turnout on

                       20 December 2020 accounted for 59.39 percent of all eligible voters. The survey results
                       indicate  that  the  majority  of  people  showed  a  very  high  level  of  interest  and
                       anticipation of the PAO elections. It was also found that the national political climate
                       and the exchange of benefits had the least impact on their decision-making. The

                       election results revealed that 22 out of 42 winners for the council member seats were
                       former council members from the 2012 election. Pongsak Tangwanichkphong, who
                       served as the CEO of Khon Kaen Provincial Administrative Organization since 1998,
                       again won the election but with dramatically lower votes.

                              Keywords: election, local government, provincial administrative organization,

                       survey, case study
















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