Page 70 - kpi377
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                  mation  Cost)  ~Y1ShJ1'::'I1n~n1'·n"rJ,\.HU.JLVlI1I,nH.Hi  (Rational  Behaviour)  ;1\1bHl1\1V11
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                  U1':: lV'ti'l1fl1'UL ~).IY11~~lnal1'a'Ub 'VIfT  (Marginal  Information Benefit)  L ·1'hnu~u.l'Ufl1'Ub ~).IY1

                  ~vXlLflV (Marginal  Information Cost) ~Y1~v\1n11'v1'1'(IU1':: lv'ti'l1a\1aVl~:: l}il 'I1~lV).I1n 1 uwhrl
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                 1 \11~).Il;1\1a11'a'Ub 'VlfTY1a).!u1'cU 'VI1n u~~vXlth::b~'Uth::1v'ti'l1Y11~ L livunu~'U'Vl'UY1~v\1 bflV 1 ul 'Un 11'
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                 'VIi1\1nfiv 1'1'lt!l1'Y1~fl'Vl5b~vn~\1ilVlfl'U 1 ~'Vl1\1n11'L24v\1~lnv1'ti'til'V1~Vfnl3-1 l}il (Voter Ignorance)

                 (iXlm::t!unIJl13-1  v1'ti'U1~\1mh1UUbU'UV1'ti'U1Y1a)'!L'VItJJfl)'!r.ln  (Rational  Ignorance)  b'l11'l::nl1'
                 1~).I1;1X1f'l113-1'l  (a11'a'UL 'VlfT)  'VIlJvn11''ti~Vlv1'ti'ti1H~'U'VlUY1~v\1 LflV  1'l'ltn1'Y1Hfl'VI~L~vn ~\1 tiv).ll '11
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                 1'OJ l' \1 fl'Vl1\1 n l1'L24v\1  'VI~tln 11' 1",'ltOJ1'Vl1 \1n11'L24tl\1  (Political  Advertising)  a n ~1 V

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                 'Uv\1I11'ULLn ~ ~  L '111'1::n11' 1 ",'ltOJ1'Vl1X1 n11' L24 v\1 ,hu1 'VIqJ L u'Un11' 1 ",'ltOJ1 b ~mnu L~ £11 f'l:: LL 'U'UUV3-I
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                 ~uln'VIn U~1~~tl\1fU1l11'::1'lV~lvl'Un11'~uln'VIn

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