| Rec.Status | n |
Bib.Stage | Normal |
Create | bat |
Modify | wanpen |
| Rec.Type | a |
Language | eng |
Entry d. | 2015/12/07 |
Update d. | 2023/06/15 |
| Bib.Level | m |
Pub Ctry. | enk |
Date1 | 2014 |
Date2 | 0 |
| Tag | Ind | Content |
|---|
| 001 | ## | 0002-2690 |
| 020 | ## | \a9780255366670 |
| 035 | ## | \a(ELIB.KPI)0000-0005 |
| 050 | ## | \aElectronic Book |
| 100 | 1# | \aHarris, Ralph. |
| 245 | 10 | \aAdvertising in a free society / \c Harris, Ralph. |
| 260 | 3# | \a[S.l.] : \b NBN International, \c 2014. |
| 300 | ## | \a206 p. |
| 505 | 0# | \aPart I. Introduction to Advertising in Free Society -- 1. Background -- 2. The economic evidence -- 3. Does advertising create monopolies? -- 4. Brand loyalty, added value and manipulation -- 5. Does nanny know best? -- References -- Part II. Advertising in a Free Society: The Condensed Version -- About the condensed version -- What they have said -- Original acknowledgement -- Introduction -- 1. The need for advertising -- 2. The Critics -- 3. The Claims -- 4. Sovereign or Puppet? -- Appendix A: The detergent halo -- Appendix B: 'Hidden persuasion' -- Appendix C: Political advertising -- Appendix D: A subsidised press? -- Appendix E: Restrictive practices in printing and their effects on advertising costs -- Appendix F: The battle for commercial television – who was right? -- References -- About the IEA |
| 650 | 04 | \aElections. |
| 650 | #4 | \aAdvertising. |
| 650 | #4 | \aAdvertising & Promotion. |
| 653 | ## | \aElectronic books. |
| 700 | 1# | \aHarris, Ralph. |
| 700 | 1# | \aSeldon, Arthur. |
| 700 | 1# | \aSnowdon, Christopher. |
| 856 | 40 |  \nEbook\uhttp://portal.igpublish.com/iglibrary/search/NBNIB0000004.html |
| 930 | ## | \aE-Book |
|
